So, you decided to start a business doing what you love–photography, and have already sourced your equipment including your cameras, lighting systems and a laptop with softwares for editing and you’re good to go. Well, I’m going to start by telling you that whatever equipment you may have, regardless of the brand, you won’t succeed in building a photography business if you do not have these 5 essential skills:
Mismanagement of resources, chief among them, money is one of the major reasons why businesses fail as highlighted by entrepreneur magazine. If you are going to build a successful business that will make an impact, you need to be able to carefully manage your resources so that you will be able to remain fully operational under whatever circumstance. And managing money will also include being able to save for a rainy day especially those periods when clients will be limited.
This is one skill you need to have if you are to build a successful photography business. You should know what you need to do (and do it!) to be productive. Running and building a business is not a joke and sometimes you can feel just overwhelmed and normally when you do, you will see yourself begin to gravitate towards non-related activities that adds no value to your business. When that begins to happen, you should have a system to use for whipping yourself back on track so that you can do what matters for the growth of your business.
When management is mentioned, people tend to think about big teams which is not true. Management skills are necessary even if you just work alone. If you want to grow your photography business, you should increase your ability to manage. You will see that by developing your management skills you will be able to engage with your clients effectively and in addition to that, you will also be able to manage your equipment and time efficiently.
This is a skill that I feel needs no further explanation but I’m not going to leave any stone unturned. Sales skills are really important in building any business and this doesn’t apply to a photography business alone. In building a photography business, since you will be offering a service, one key skill you’ll need to have is the ability to close a deal. Yes, you can plan meetings with prospects but if you cannot close off a deal, you won’t make any money from them.
Sales and Marketing often go hand in hand but the reason why I talked about sales first before going on to marketing is that you can sell without doing any marketing which makes marketing irrelevant without sales. Knowing and having marketing skills will go a long way in helping your business reach new customers which you can then approach and sell to effectively increasing your company’s revenue in the process.
Lastly, yes, you might hire an accountant to do your accounting and experts for your sales and marketing but that doesn’t make it any less important for you to learn these skills. Even if someone else will be doing it, you still need to be able to know what exactly will be taking place so that you will stay above the fold and effectively control the processes when building your photography business.